Geoff Carter
Visual Production & Photography Direction
"I lead the photography, retouching, and production teams that turn a brand's ideas into finished campaigns. Luxury and high-volume imagery for David Yurman, Saks Fifth Avenue, Ideeli, Color Street, and Rolex-approved watch work for Tourneau."
Available for full-time, freelance & consulting · geoffreyneilcarter@gmail.com
DAVID YURMAN
Senior Imaging Lead
2016–2023Owned final image quality across all campaign, e-commerce, print, and retail photography — color, lighting, and product representation — for a global luxury brand.
Worked directly with the CEO, CFO, and David Yurman on campaign concepts: proposed and sketched ideas, made color decisions, and helped select shoot talent.
Built the e-commerce background and color standards from scratch, and wrote the retouching handbook the studio ran on.
Directed freelance and external retouching teams; ran same-day banner delivery and overnight Met Gala uploads without dropping brand standards.
Maintained a 97.5% white background standard across all ecommerce photography — a scalable process built so freelancers and outsourced retouchers could hit the standard without supervision. Still live on davidyurman.com."
COLOR STREET
Part of a four-person creative core — two lead photographers, a stylist, and myself as the sole imaging and production resource — responsible for all post-production, asset management, and visual delivery for the entire company.
Worked directly with the CEO, CFO, and founders on creative decisions from conception through final usage, serving as the primary visual production resource across all departments.
Produced and distributed multi-channel launch campaigns across all platforms from concept through publication.
ABOUT
I lead the photography, retouching, and production teams that turn a brand's ideas into finished campaigns.
For luxury and high-volume brands, I've owned final image quality from concept to delivery — campaign, e-commerce, print, and retail. At David Yurman I worked directly with the CEO, CFO, and David Yurman himself on campaign concepts, color, and talent selection, and wrote the imaging standards the studio ran on.
At Ideeli I built and ran the content operation from launch through the company's acquisition by Groupon — scaling daily output and managing production across New York, Tennessee, and Bangladesh.
Across my career I've worked the full range of high-end imagery — luxury campaigns, editorial, fine-art reproduction, and gallery printing — for clients including Saks Fifth Avenue, Tourneau, Condé Nast, and Artstor.
I build the systems that keep a studio shipping on deadline, I lead the team, and I still do the work myself. I'm also a working artist — MFA, SVA — with solo and group exhibitions in New York and Boston. Work reviewed by The New York Times and The Boston Globe. I build with the new AI tools rather than avoid them.